The global ecommerce industry is growing by leaps and bounds. According to a report, global ecommerce industry was around $2.3 trillion in 2017 and is expected to reach $4.5 trillion in 2021. Ecommerce industry will keep growing at a rapid pace and businesses will to keep up with the latest developments to increase sales and stay ahead of the competition.
The Ecommerce industry will see a lot of new technological developments. Below listed are few of the trends that every ecommerce website owner must watch out for:
Mobile Commerce: With the increase in mobile users every hour, majority of the shopping is expected to be conducted through mobile phones. According to a survey 40% of all the ecommerce revenue will come from mobiles over the next year. It will be the most essential part of ecommerce sites to make their websites mobile friendly and even develop applications that will enhance user experience.
Data Analytics: Data analytics is an inevitable part of online business in order to create the best strategies. The main objectives of the business is to increase sales and in order to do that, it is important to analyze the shopping patterns of your customers and customer behavior. This data can help a lot in strategizing future techniques in order to increase sales.
Voice Search: Voice search has been growing since a few years but it had taken a rapid growth in last couple of years because of the advanced technology of Google Assistant and Alexa. Voice search or Voice assistant is expected to gain prominence in 2018. According to some recent studies, 40% of the mobile users have used voice search before making a purchase this percentage is bound to increase in 2018. Ecommerce players will have to optimize their website in order to be in the voice search results. It is best advised to make use of this latest technology in favor of ecommerce business.
Omnichannel shopping: It is imminent for every ecommerce site owner to have presence on multiple channels to reach wide audience. A buyer nowadays has mobiles, tablets, computers, etc and can use any of these to make purchases. Thus an ecommerce business, needs not just presence but to have design and branding all different platforms to create ease of shopping, marketing, payment and sales. This will be one of the most important trends in 2018.
Artificial Intelligence: Artificial intelligence is the most coveted technology in today’s time. However it is limited to the adoption of chatbots as of now, which can assist shoppers to make an online purchase. This trend is expected to increase rapidly in 2018 as these chatbots have a huge presence on social media platforms like facebook and twitter.
Video Engagement: Video advertisements have been very popular in 2017 and will continue to remain so in 2018. The natural transition have shifted from blogs to vlogs and it is gaining popularity rapidly. A lot of information can be conveyed through videos and in a very short span of time. Youtube can be a classic example of use of videos in recent times. Ecommerce platforms will need to make the most of this platform to appeal to more and more people as videos have a higher recall value.
The ultimate goal is to enhance the shopping experience of customers and in order to do that the above mentioned trends will have a major play. Ecommerce industry still has a huge scope of growth and with the advancements in technology online shopping will be a great platform all over the world.