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High-quality product images are essential for driving sales in today’s competitive e-commerce landscape. But how do you capture photos that stand out from the crowd? In this article, we will explore the best practices for product photography and provide a list of tools to help you edit and enhance your e-commerce product photos.

How To Use Product Photos to Attract Customers

Most modern smartphones have cameras that can produce stunning product photos. These cameras offer user-friendly features like wide-angle lenses, night mode, and image stabilization. This knowledge and expert tips will help your e-commerce store.

Below are essential tips that will further help you maximize your product photos:

Adjusting Light for Product Photos

Taking high-quality photos of products does not require expensive equipment and can be done with a smartphone and natural light. First of all, choose an area close to a window or a door with as much light as possible.

If the light is too bright, cover it with a white sheet of paper or wax paper and hang it over the window. This will help in reducing light intensity. Also, the best time to take product photos is in the mornings or late in the evening.

When indoors, ensure that you switch off any lamps or indoor lights. In case you are in an area with little light or if you prefer using artificial light, place a softbox on both sides of the product to guarantee proper lighting.

Framing Products for Photos

Once you have your scene created and have set the lighting for your product photo, it is time to get the most out of your setup and take as many shots as possible. Think like a shopper: who would not like to have a complete view of a product before buying a product, right?

Therefore, you should be capturing photos from different perspectives such as close-up, side view, overhead view, under view, and if possible 360-degree views. By doing this, your e-commerce product photos should look attractive and unique. When framing the product, do not use the ‘zoom’ feature since it will negatively impact the image quality.

However, for the particular feature, that is to be enhanced, do not use the zoom during the shooting but take a full shot of the product. While editing, cut the unnecessary parts and focus on the required ones.

Editing Photos for E-Commerce Store

To make your e-commerce product photos consistently professional, place the product in the center. When presenting images on websites, use square ones for the best result. A square format is great since this way there can be no compression or distortion.

Your images should not be too large; it is recommended that you have product photos of roughly 800 x 800 pixels. You can edit the dimensions to achieve this square-like formation. Ensure your images are in JPEG or PNG formats if you want to come up with the best quality images.

Once you are done with the image optimization, resize it and compress the images using TinyPNG or Website Planet Compressor. These online photo editors will maintain the resolution of your images to ensure the loading of your online store is fast.

Contact getUstore to build a high-quality e-commerce store today!

Tools And Resources for Editing

There are many easy-to-use online resources available for editing. Some of these are paid while others are available for trial or with a free version.

Here is a list of popular tools and resources that can enhance your e-commerce product photos:

• Adobe Express: Adobe’s free platform allows you to edit photos and videos. It comes with pre-made templates and a library of royalty-free Adobe Stock photos, videos, and music to get you going. The paid plan unlocks unlimited access to all these resources.
• Background Magic with Remove.bg: This is a free tool that lets you erase backgrounds. If you want to create clean product images that look professional, this tool is for you.
• BeFunky: This versatile tool lets you edit photos, create graphic designs, and make eye-catching collages. It is also great for resizing images to fit your e-commerce store perfectly.
• Canva: Popular for its vast collection of templates, Canva is a top choice for all sorts of visuals, from social media graphics to presentations and infographics. The Premium plan unlocks unlimited graphics, royalty-free images, and design elements, making it a favorite for e-commerce visual marketing.
• Pixlr: Pixlr offers a free online photo editor, an AI image generator, and even design tools – all in one place! The free version lets you save up to 3 edits per day, while the Premium plan gives you unlimited saves. Plus, their Photomash feature lets you add or remove backgrounds – perfect for creating unique product photo presentations.

Enhancing Product Photography with AI

Artificial Intelligence (AI) is revolutionizing product photos for e-commerce businesses. It is like your creative assistant, helping you create stunning visuals to attract more customers.

Here is how AI can take your product photos to the next level:

• Adobe Firefly: Tools like Adobe Firefly let you edit photos with a brush tool or even generate entirely new images based on detailed descriptions. This tool can help you change outfit colors on a model
• Vue.ai: Vue.ai lets you display fashion products without a physical photoshoot!
• Shot Rate: Tools like this remove backgrounds from your product photos and then generate endless variations with different settings.
• Imajinn.ai: Platforms like Imajinn.ai let you upload your product photos and describe the background and style you want, generating unique images for your e-commerce site at no cost.
• Blend: AI tools like Blend offer many creative options to make your products pop. It gives you 10 free design options to enhance your visuals.
• Breeze.ai: Upload your product photos and generate a range of backgrounds, from beach scenes to street settings, to match your e-commerce needs.

  Conclusion

  In today’s competitive e-commerce landscape, high-quality product photography is crucial for attracting and converting customers. By following these best practices as already discussed, you can create stunning product photos in the best possible light. Contact getUstore to get a competitive e-commerce store today!