Top Features to Look for in an E-Commerce Store Builder

The internet has enabled access to various resources from anywhere in the world. Buying and selling is equally easy, especially when you leverage the benefits of store builders for your e-commerce business. Different platforms specialise in building e-commerce stores, and you must choose the best.

Top Features to Look for in an E-Commerce Store Builder

The features of an e-commerce store builder should differentiate it from the rest. These features stand out as offering you the best value for money. Here are some of the top features to look for in an e-commerce store builder:

1. Seamless store creation

An e-commerce builder enabling you to set up your online store in about 3 steps is a good choice. The most important item to check is the ability of the e-commerce store builder to create smooth and seamless stores. It ensures that setting up your online shop is easy, simple, and quick.

By simplifying the process, you can determine your store design, add products, set up payment gateways, and configure shipping options. These can all be done without complex problems or technical barriers.

2. Drag-and-drop editor

An online store builder with a drag-and-drop editor is a good option. It enables you to design and customise your online stores without deep technical skills. You can use drag-and-drop and drag elements such as images, text boxes, and buttons.

Moreover, this simple-to-use interface simplifies the site-building process, saving time and ensuring the website is professional and visually attractive. This feature easily creates product pages, landing pages, or entire websites.

3. Premium shopping features

Premium shopping features

Premium shopping options should be considered when choosing an e-commerce store builder. These attributes contribute to a customer-friendly shopping environment that is well structured to make the buying process easy.

Additionally, the functions that come with this feature make customers happy, stay with your store, and help manage the store. As a result, the platform with featured premium shopping is the right way to go ahead, and your e-commerce business will benefit a lot from this.

4. Multiplatform capability

Multiplatform capability is a premium feature when choosing an e-commerce store builder. This feature guarantees that your online store is optimised for any device and platform, like a desktop, smartphone, or tablet.

Additionally, it is a critical component of the smooth shopping process for customers, regardless of the device they access. A multi-platform-ready e-commerce store builder helps you reach a broader range of shoppers and keep up with the changes in online shopping.

5. Industry-specific designs

The ability to create brands tailored to the industry’s needs is an important feature of an e-commerce store builder. For this purpose, these designs are made for particular sectors, including fashion, electronics, and food.

Furthermore, you will save a lot of time in customising your online store’s designs, resulting in your online store looking professional and relevant to your industry. In other words, the main criteria when picking an e-commerce store builder are those platforms with design options for specific industries.

6. Blogging tool

The blogging tool has functionality that enables you to write and publish your blog posts on your e-commerce website. A blog can greatly help your e-shop and improve SEO by engaging customers with useful content and showing that you are an expert in your field.

Therefore, choose a blogging tool that offers simple customisation, SEO optimisation options, scheduling features, and social media integration. Blogging tools with strong functionality can add to your marketing strategy and increase traffic and conversions to your online store.

7. Search engine optimisation

Search engine optimisation

A search engine optimisation platform implies that your e-commerce store is easily visible to search engines like Google, Bing, and others. This includes meta tags, clean URLs, XML sitemaps, fast page loading times, mobile responsiveness, and structured data markup.

SEO is a powerful tool that can rapidly increase your website’s visibility and organic traffic, leading to higher sales and profits. Hence, select a web builder with powerful SEO tools and functionality to help you dominate online and remain competitive.

8. Dedicated account manager

A platform that offers an account manager for your online store is important—being assigned a dedicated account manager who acts like a personalised point of contact and offers expert knowledge and assistance throughout the e-commerce journey. They can assist with installation, personalisation, diagnostics, and even consultation for the better performance of your store.

This is a very important feature, as it will greatly add to your experience and chances of success when using an e-commerce platform. Hence, this should be a serious consideration when choosing an e-commerce platform provider.

9. 24/7 support

When selecting an e-commerce store builder, having a 24/7/365 support commitment is one of the top features to look for. This allows you to have assistance available at all times, whether in technical support, customisation assistance, or even resolving any issues.

Having a reliable support system means that your online store will always be up and running without downtime or delays in getting assistance when it matters most. It is an important factor that can dramatically influence the performance of your e-commerce store and customer satisfaction.


While choosing an e-commerce store builder, you must pay special attention to features such as seamless store creation, multiplatform capability, and other functions discussed here. A platform that provides these features will play a big role in the progress of your online business.

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